{"id":72072,"date":"2018-06-14T10:13:30","date_gmt":"2018-06-14T08:13:30","guid":{"rendered":"https:\/\/www.ajconseil.fr\/?p=72072"},"modified":"2018-11-18T16:04:40","modified_gmt":"2018-11-18T15:04:40","slug":"ihg-lance-voco-hotels","status":"publish","type":"post","link":"https:\/\/www.ajconseil.fr\/fr\/ihg-lance-voco-hotels\/","title":{"rendered":"InterContinental Hotels Group lance Voco Hotels"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-270653&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><strong>INTERCONTINENTAL GROUPS LANCE VOCO HOTELS<\/strong><\/span><\/p>\n<p>\u00a0[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text css_animation=\u00a0\u00bbleft-t-right\u00a0\u00bb]<strong>Le groupe<a href=\"https:\/\/www.ihg.com\"> InterContinental Hotels group<\/a> (IHG) \u00e9largit son portefeuille d\u2019enseignes h\u00f4teli\u00e8res. Il lance Voco Hotels d\u00e9di\u00e9e essentiellement \u00e0 la conversion d\u2019\u00e9tablissement.<\/strong><\/p>\n<p>Et une marque de plus dans le paysage h\u00f4telier mondial\u00a0! Inspir\u00e9e du mot latin signifiant <strong>\u00ab inviter \u00bb<\/strong> ou <strong>\u00ab se r\u00e9unir \u00bb<\/strong>, la cha\u00eene <strong><a href=\"https:\/\/www.vocohotels.com\">Voco Hotels<\/a><\/strong> veut conjuguer<strong> le charme<\/strong> et <strong>la simplicit\u00e9<\/strong> <strong>des h\u00f4tels ind\u00e9pendants<\/strong> \u00e0 la qualit\u00e9 et aux garanties d\u2019une enseigne mondialement respect\u00e9e.<\/p>\n<p>La marque Voco promet \u00e0 ses h\u00f4tes une exp\u00e9rience \u00e0 la fois fiable et r\u00e9solument diff\u00e9rente \u00e0 travers une identit\u00e9 audacieuse et distinctive, un service d\u00e9contract\u00e9 mais pr\u00e9venant tout au long du s\u00e9jour.<\/p>\n<h2><span style=\"color: #00ccff;\">Voco Hotels s&rsquo;identifie autour de trois moments critiques<\/span><\/h2>\n<p>Pour sortir du lot et s\u00e9duire des clients de plus en plus exigeants, Voco Hotels concentre ses efforts de service autour de <strong>trois moments critiques pour les clients<\/strong> identifi\u00e9s \u00e0 travers plusieurs \u00e9tudes\u00a0:<\/p>\n<ul>\n<li><strong>\u00a0L\u2019arriv\u00e9e<\/strong>\u00a0: <strong>un accueil signature<\/strong>, des formalit\u00e9s d\u2019enregistrement simples et rapides ainsi qu\u2019une collation couleur locale pour d\u00e9marrer un s\u00e9jour personnalis\u00e9<\/li>\n<li><strong>Un moment \u00e0 soi<\/strong>\u00a0: une incitation \u00e0 savourer un moment privil\u00e9gi\u00e9 rien qu&rsquo;\u00e0 soi, gr\u00e2ce \u00e0 une literie et des draps douillets, des produits d\u2019accueil de qualit\u00e9, des douches a\u00e9r\u00e9es revigorantes, une vari\u00e9t\u00e9 de contenus \u00e0 visionner sur t\u00e9l\u00e9vision intelligente et une excellente connectivit\u00e9 dans chaque chambre<\/li>\n<li><strong>La vie Voco\u00a0<\/strong>: des espaces bar et lounges accueillants ouverts \u00e0 diff\u00e9rents moments de la journ\u00e9e<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][vc_single_image media=\u00a0\u00bb72074&Prime; media_width_percent=\u00a0\u00bb100&Prime; css_animation=\u00a0\u00bbright-t-left\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_separator sep_color=\u00a0\u00bbcolor-305918&Prime;][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h2><span style=\"color: #00ccff;\">Un parc de 200 Voco Hotels d\u2019ici dix ans<\/span><\/h2>\n<p>Le d\u00e9veloppement de Voco Hotels d\u00e9butera en <strong>Europe, au Moyen-Orient, Asie et d\u2019Afrique<\/strong> (EMEAA) o\u00f9 le Groupe IHG est d\u00e9j\u00e0 pr\u00e9sent, puis s\u2019\u00e9tendra aux continents am\u00e9ricain et chinois \u00e0 terme. D\u2019ici dix ans, IHG pr\u00e9voit <strong>un parc de 200 h\u00f4tels<\/strong> dans des destinations de vill\u00e9giature et des centres urbains attrayants.<\/p>\n<p>Le mois dernier, IHG a annonc\u00e9 son intention d\u2019\u00e9tendre ses actifs haut de gamme et de prestige au Royaume-Uni par la signature d\u2019un contrat sous conditions avec <strong>Covivio<\/strong> (ex Fonci\u00e8re des R\u00e9gions).<\/p>\n<p>Le groupe entend ainsi exploiter<strong> 12 \u00e9tablissements d\u00e9j\u00e0 existants<\/strong> sous plusieurs de ses marques et en ouvrir un nouveau sur le territoire d\u2019outre-Manche. Cette transaction permettra \u00e0 Voco de se positionner au <strong>Royaume-Uni<\/strong> puisqu\u2019au cours des prochains mois, plusieurs de ces \u00e9tablissements porteront le logotype de la nouvelle enseigne h\u00f4teli\u00e8re.<\/p>\n<h2><span style=\"color: #00ccff;\">Un premier Voco Hotels en Australie<\/span><\/h2>\n<p>Par ailleurs, IHG confirme que le <strong>Watermark Hotel &amp; Spa Gold Coast<\/strong> <strong>de Surfers Paradise<\/strong> en <strong>Australie <\/strong>sera le premier \u00e9tablissement en dehors du territoire europ\u00e9en \u00e0 rallier l\u2019enseigne Voco (<a href=\"http:\/\/www.vocohotels.com\">www.vocohotels.com<\/a>).[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/3&Prime;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-270653&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/1&Prime;][vc_column_text] INTERCONTINENTAL GROUPS LANCE VOCO HOTELS \u00a0[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text css_animation=\u00a0\u00bbleft-t-right\u00a0\u00bb]Le groupe InterContinental Hotels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":72074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-72072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-marche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>InterContinental Hotels Group lance Voco Hotels - AJ Conseil<\/title>\n<meta name=\"description\" content=\"Le groupe IHG lance une nouvelle marque h\u00f4teli\u00e8re baptis\u00e9e Voco Hotels. 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